Data-Driven Marketing for Strategic Success
Albérico Travassos Rosário
In the field of modern marketing, a pivotal challenge emerges as traditional strategies grapple with the complexities of an increasingly data-centric world. Marketers, researchers, and business consultants find themselves at a crossroads, navigating the intricate intersection of data science and strategic marketing practices. This challenge serves as the catalyst for Data-Driven Marketing for Strategic Success , a guide designed to address the pressing issues faced by academic scholars and professionals alike. This comprehensive exploration unveils the transformative power of data in reshaping marketing strategies, offering a beacon of strategic success in a sea of uncertainty. This book transcends the realm of traditional marketing literature. It stands as a useful resource, not merely adding elements to ongoing research but shaping the very future of how researchers, practitioners, and students engage with the dynamic world of data-driven marketing. It is strategically tailored to reach a diverse audience, offering valuable insights to academics and researchers exploring advanced topics, practitioners in the marketing industry seeking practical applications, and graduate students studying data science, marketing, and business analytics. Policymakers, ethicists, and industry regulators will find the dedicated section on ethical considerations particularly relevant, emphasizing the importance of responsible practices in the data-driven marketing landscape.
- Format: Hardback
- ISBN: 9798369334553
- Publication Date: Jul 2024
- Availability: Not Yet Available - Pre-Order Now
Statistical Yearbook for Latin America and the Caribbean 2023
- Format: Paperback
- ISBN: 9789211221374
- Publication Date: May 2024
- Availability: Not Yet Available - Pre-Order Now
National Accounts Statistics: Main Aggregates and Detailed Tables, 2022 (Five-volume Set)
- Format: Multiple-item retail product
- ISBN: 9789210028851
- Publication Date: Apr 2024
- Availability: In Stock - Despatched Within 5-7 Working Days
International Yearbook of Industrial Statistics 2023
- Format: Paperback
- ISBN: 9789210029070
- Publication Date: Apr 2024
- Availability: In Stock - Despatched Within 5-7 Working Days
World Population Ageing 2023
- Format: Paperback
- ISBN: 9789210029926
- Publication Date: Apr 2024
- Availability: In Stock - Despatched Within 5-7 Working Days
Accounting for Global Value Chains
- Format: Paperback
- ISBN: 9789212591353
- Publication Date: Apr 2024
- Availability: In Stock - Despatched Within 5-7 Working Days
Ordinal Data
Clifton W. Hamilton
- Format: Paperback
- ISBN: 9798823331906
- Publication Date: Apr 2024
- Availability: Temporarily out of stock: Usually despatched in 14-18 days
Trade and Development Report 2023
- Format: Paperback
- ISBN: 9789210029087
- Publication Date: Mar 2024
- Availability: In Stock - Despatched Within 5-7 Working Days
Energy Statistics Yearbook 2021
- Format: Paperback
- ISBN: 9789210030007
- Publication Date: Mar 2024
- Availability: In Stock - Despatched Within 5-7 Working Days
Energy Statistics Pocketbook 2024
- Format: Paperback
- ISBN: 9789210030038
- Publication Date: Mar 2024
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2021 Energy Balances
- Format: Paperback
- ISBN: 9789210030014
- Publication Date: Mar 2024
- Availability: In Stock - Despatched Within 5-7 Working Days
2021 Electricity Profiles
- Format: Paperback
- ISBN: 9789210030021
- Publication Date: Mar 2024
- Availability: In Stock - Despatched Within 5-7 Working Days
Econometric Analyses on Global Finance and Economic Development
Yekeen Oku Abdul-Maliq
Understanding the complex interplay between economic ideologies, political systems, and international relations is more critical than ever. The legacy of the Cold War still lingers, shaping the global stage in myriad ways. The ideological divide between capitalism and communism, democracy and authoritarianism, has left a lasting mark on our political and economic landscapes. However, as the world continues to evolve, traditional definitions and assumptions about these ideologies have begun to blur, creating a pressing need for fresh perspectives. The book, Econometric Analyses on Global Finance and Economic Development , serves as a beacon of knowledge for scholars, students, and policymakers seeking a deeper understanding of economic history, political economy, and international relations. By meticulously analyzing fifteen countries, the book unveils a remarkable transformation in economic ideologies and their impact on prosperity. From the post-Cold War era to the present day, it provides empirical evidence of how these shifts have led to more resilient and buoyant economies. Targeted towards those interested in the intersection of history, economics, and politics, this book presents an extensive analysis of countries such as China, India, Vietnam, and many others, shedding light on their economic transformations and their path to global prosperity. Whether you are a student, a researcher, or a decision-maker in the fields of economics, international relations, or development finance, this book offers valuable insights into the dynamic forces shaping our world.
- Format: Hardback
- ISBN: 9798369316108
- Publication Date: Feb 2024
- Availability: In Stock - Despatched Within 5 Working Days
Non-Experimental Data, Hypothesis Testing, and the Likelihood Principle
Tom Engsted
Non-Experimental Data, Hypothesis Testing, and the Likelihood Principle: A Social Science Perspective argues that frequentist hypothesis testing - the dominant statistical evaluation paradigm in empirical research - is fundamentally unsuited for analysis of the non-experimental data prevalent in economics and other social sciences.
- Format: Paperback
- ISBN: 9781638283249
- Publication Date: Feb 2024
- Availability: In Stock - Despatched Within 5 Working Days
Data Envelopment Analysis (DEA) Methods for Maximizing Efficiency
Adeyemi Abel Ajibesin
In today's highly competitive and rapidly evolving global landscape, the quest for efficiency has become a crucial factor in determining the success of organizations across various industries. Data Envelopment Analysis (DEA) Methods for Maximizing Efficiency is a comprehensive guide that delves into the powerful mathematical tool of DEA, is designed to assess the relative efficiency of decision-making units (DMUs), and provides valuable insights for performance improvement. This book presents a systematic overview of DEA models and techniques, from fundamental concepts to advanced methods, showcasing their practical applications through real-world examples and case studies. Catering to a broad audience, this book is designed for students, researchers, consultants, decision-makers, and enthusiasts in the field of efficiency analysis and performance measurement. Consultants and practitioners will gain practical insights for applying DEA in various contexts, and decision-makers will be equipped to make informed decisions for maximizing efficiency. Additionally, individuals with a general interest in data analysis and performance measurement will find this book accessible and informative. This book covers a wide range of topics, including mathematical foundations of DEA, DEA models and variations, DEA efficiency and productivity measures, DEA applications in various industries such as healthcare, finance, supply chain management, environmental management, education management, and public sector management.
- Format: Hardback
- ISBN: 9798369302552
- Publication Date: Jan 2024
- Availability: In Stock - Despatched Within 5 Working Days
Big Data Analytics Techniques for Market Intelligence
Dina Darwish
The ever-expanding realm of Big Data poses a formidable challenge for academic scholars and professionals due to the sheer magnitude and diversity of data types, along with the continuous influx of information from various sources. Extracting valuable insights from this vast and complex dataset is crucial for organizations to uncover market intelligence and make informed decisions. However, without the proper guidance and understanding of Big Data analytics techniques and methodologies, scholars may struggle to navigate this landscape and maximize the potential benefits of their research. In response to this pressing need, Professor Dina Darwish presents Big Data Analytics Techniques for Market Intelligence , a groundbreaking book that addresses the specific challenges faced by scholars and professionals in the field. Through a comprehensive exploration of various techniques and methodologies, this book offers a solution to the hurdles encountered in extracting meaningful information from Big Data. Covering the entire lifecycle of Big Data analytics, including preprocessing, analysis, visualization, and utilization of results, the book equips readers with the knowledge and tools necessary to unlock the power of Big Data and generate valuable market intelligence. With real-world case studies and a focus on practical guidance, scholars and professionals can effectively leverage Big Data analytics to drive strategic decision-making and stay at the forefront of this rapidly evolving field.
- Format: Hardback
- ISBN: 9798369304136
- Publication Date: Jan 2024
- Availability: In Stock - Despatched Within 5 Working Days
UNCTAD Handbook of Statistics 2023
- Format: Paperback
- ISBN: 9789210029513
- Publication Date: Dec 2023
- Availability: In Stock - Despatched Within 5-7 Working Days
Economic Survey of Latin America and the Caribbean 2023
- Format: Paperback
- ISBN: 9789211221244
- Publication Date: Dec 2023
- Availability: In Stock - Despatched Within 5-7 Working Days
Global Study on Homicide 2023
- Format: Paperback
- ISBN: 9789210030175
- Publication Date: Dec 2023
- Availability: In Stock - Despatched Within 5-7 Working Days
Building Resilient Banking Sectors in the Caucasus and Central Asia
Mercedes Vera Martin
- Format: Paperback
- ISBN: 9781484360774
- Publication Date: Nov 2023
- Availability: Temporarily out of stock: Usually despatched in 14-18 days